Walton Custom is a Boulder, Colorado based custom cycling apparel company. Walton Custom was started by former Olympian and Masters World Champion, Hugh Walton. He used his riding experience combined with industry experience from helping start Pearl Izumi and Descente’s cycling programs to bring some of the best custom products available to the market. I began working with them shortly after they started to do a brand refresh including logos and marketing materials, as well as offering design direction to their global client base.